‘Sometimes I felt a fraud’: Salesforce UK&I CEO on lending her voice to diversity

Zahra Bahrololoumi, Salesforce UK&I CEO, reflects on the successes and challenges she has faced in trying to increase diversity at the company

When she became CEO of Salesforce UK and Ireland in March 2021, Zahra Bahrololoumi set a clear marker for success. She wanted more women on her leadership team and greater representation and inclusion across the board.

Bahrololoumi described this diversity drive in interviews at the time as non-negotiable, adding: “It is our biggest focus.

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