For CMOs, inflation is both challenge and opportunity

High inflation is changing consumer buying habits and presenting brands with some of the greatest challenges for a generation. However, there may be hidden benefits for marketers

Inflation is profoundly impacting consumers’ relationships with brands, presenting marketers with serious challenges. But could it also hold long-term opportunities for CMOs?

According to Mindshare UK, just 16% of people agree with the sentiment: “I feel confident that I can take this hit with minimal changes.”

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