To see the future of marketing, ask the next generation

Junior marketers offer a range of insights that can change the industry for the better. CMOs should pay attention

Discussing new marketing strategy

Today’s junior marketers are tomorrow’s CMOs. As new trends emerge and others evolve, these 20-somethings offer a unique perspective on their generation’s interactions with the industry, providing their bosses with unrivalled insights.

Many CMOs are increasingly taking advantage. Research from digital experience platform Optimizely shows three-quarters (76%) of junior marketers said their opinion was valued by senior team members, while 86% said they have the freedom to try new things.

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